We need your advice.
If you’ve been following VisionForce for long, you know we’re asking some pretty radical questions that are throwing all previous “common sense” out the window. One big question we asked is how can we get the most powerful tools in the hands of those most ready for it–for as close to free as possible–and now!? In other words, we don’t want money to be a barrier to change agents and visionaries around the world having access to everything we can offer them.
That has led us to start creating free on-line courses, removing the fee from our membership area (and a ton of things we’ve not revealed yet. Now, if we’re going to do so much for free, how are we going to continue to exist? Money is the blood of the VisionForce organism. We need it to not just survive, but to grow massively.
So, we’ve been thinking, “Well, we’ll train people for free in as many ways as we can, and those who want to pay for a physical product or attend a high-level live training can pay us.” So, recently we removed the discount from our new physical home study program, Visionary Mind, and listed it at the regular price of $297. And we feel good about this, because it is such an extensive, valuable program. But, we’re left with this question:
Does this create a barrier for many people? Yes. It does. In the future we’ll have other physical products that we can let go for a lot less–books, for example. But right now, we think we need to just get it in the hands of as many people as possible. How can we do that? Well, maybe lowering the price–radically–could be a way. That’s just a hypothesis, though. Lower prices don’t always translate to more sales.
One business approach to pricing would be to tally the costs and add enough for a profit. Another approach would be to charge as much as the market will bear–based on the products’ perceived value and how much we can increase that perception of value. We’re asking a different question. What does the price need to be to have you “own” VisionForce as something you eagerly share with others and something you also invest in financially with your pocket book?
If the price were a lot lower, would you buy (if you haven’t already)? What would that price have to be? Would you buy for your friends or family? For your teenage son or daughter (oh, watch out if you do this though)?
We need cash to spread VisionForce throughout the world. Will lowering the price impact *your* decisions to help us–to spread the word, to buy, etc.? And what should the price be?
Please post your comments below. Thank you.